Role: Art Direction, Designer
This was an internal project for Demand Media with the goal being to design a logo for the company-wide Hackathon as well as design poster concepts for the upcoming Hackathon with a theme of E-commerce. As for the logo, I incorporated the Demand Logo “D” with just the word Hack in the corporate font Gotham Rounded. I wanted to create a unified logo that reflected the corporate branding yet could stand on its own. By simply merging the Demand “D” and the word “Hack”, the logo can be interpreted as “Hacked” or “Hack Demand”. I created the logo in every corporate color which was printed on various merchandise items for all participants of the Hackathon.
I went for a very minimalistic approach to the poster design by using the vibrant corporate colors with simple iconography to represent the theme of the hackathon. I used a simple shopping cart and laptop to represent the theme of E-commerce. The posters were printed and hung all over our corporate offices to inform employees of the upcoming event.
Demand Media Hackathon Logo
Demand Media Hackathon Logo – Alternative Color Options
Demand Media Hackathon Posters
