Objective Design engaging user experience solutions for web and mobile environments.
Education Bachelor of Arts, Visual Arts Media – University of California, San Diego
Software & Knowledge Experienced designing large consumer facing, content heavy websites and eCommerce experiences for both web and mobile environments.

Extensive knowledge designing A/B site optimization tests to drive conversions within a product.

I’ve been responsible for: Visual Design; User Experience; Information Architecture.

Expert knowledge with Adobe Creative Suite and Sketch for visual design, InVision for prototypes/mockups, and Omnigraffle Pro for creating detailed wireframes.

Familiar using Jira for project management and bug tracking.

Excellent knowledge of HTML, CSS and Javascript.

Experience Senior Designer
Demand Media – Santa Monica, CA (September 2009 – September 2015)

Most recently I designed two responsive experiences. One is a tech review site which is a brand new offering from Demand Media set to launch this October. I led the design effort on a very small team to produce a responsive site for desktop, tablet, and mobile devices. It’s based on a 1200px, 12 column grid. This allowed us to quickly iterate and build the site in a very short period of time. I also redesigned the leading airline photography site on the web which is also due to launch later this year. This too is a responsive experience based on a 1200px, 12 column grid.

I led all creative efforts (web and iOS app) for eHow’s newest offering, ‘eHowNow’. eHowNow is a commerce property that provides users direct access to answers through one-on-one online conversations with experts. I led the design direction and acted as sole designer. I worked closely with the Sr. Product Director for eHowNow as well as the front-end developers, back-end developers, and our Web Optimization Specialist to design A/B tests for this product to optimize the site for both users and the business at eHow.

I was the sole designer on the successful full site redesign with, the second largest Q&A site on the web. Through the new design and user experience we more than tripled revenue for this website.

I was responsible for the design and art direction for the eHow Tech Channel. This consisted of landing pages, blog pages as well as pages and supporting content featuring our expert talent.I’ve been involved with numerous mobile projects.

I was responsible for the design of the and iPhone apps as well as the mobile website experiences for eHowNow and Eat.What.Why.

Led the design of eHow’s Food channel Tailgating landing page featuring Josh Ozersky for the football tailgating season.

Designed various site skins, sales mocks and social media components for,,,,,, and other sites for Demand Media.

Designer/Art Director
Freelance – Santa Monica, CA (ongoing)

Recent clients: Lean In, Clicktripz, Conserving Now, Visits Mac App, and others.

UI Engineer & Multimedia Specialist
Gemological Institute of America – Carlsbad, CA (October 2004 – September 2009)

Involved in a year long process for the complete redesign of the GIA corporate website, portal environment, and new CMS system. Worked closely with two outside agencies on everything from design, information architecture and CMS implementation. I was responsible for working with internal clients for the portal environment to translate their business requirements into visual designs to best suit their users.

Responsible for the branding and front end development of a prominent Gemological Research Conference microsite. I created wireframes, all visual design components, and information architecture for the microsite. My online branding efforts then carried over into a large print campaign that maintained the look and feel of the conference over both mediums.

Acted as project manager and editor for the completion of promotional videos highlighting the launch of GIA’s new eLearning courses. The videos were used to promote GIA’s new online educational programs to various media outlets and prospective students.

Implemented web analytics tracking software on all of the organizations websites/microsites and compiled reports on an ongoing basis to track our many advertising efforts and user habits.

Responsible for the design and front end development of corporate microsites, the editing of corporate video productions as well as arranging and supervising video shoots and voice over studio sessions.

Responsible for the creation of all online advertising material for the promotion of GIA’s classes, programs, and events.

Performed daily updates to the GIA corporate website by using a Content Management System (CMS).

Web Developer
Freelance Ecommerce Website Development – (July 2004 – August 2004)

Developed website for Italian home furnishings store.

Implemented an online database to manage over 1000 products.

Incorporated an online shopping cart and payment options through Pay Pal.

Multimedia Coordinator
Gemological Institute of America – Carlsbad, CA (September 2003 – February 2004)

Responsible for the maintenance of the corporate website through a Content Management System for every department at the Institute.

Assisted in the creation of scripts for video production.

Responsible for organizing resources for video productions.